MANIFESTO
With data capabilities of a media agency coupled with the cultural analysis of a creative-driven research firm, we bring companies closer to their customers.

ATTENTION
​We build brands for the now. But, what does that mean strategically? We start by analyzing attention. In order to give runway for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute.

TEAM TRIFECTA
We then action our learnings via “the Vayner effect,” a tight, collaborative trifecta between strategy, creative, and media. We start with rich intelligence, mined by our insights disciplinarians, to provide the creative team with a human-centric, up-to-the-moment understanding of our audience. Media and creative then act on that shared understanding of the consumer situation and brand opportunity. And, we execute fluidly, testing and learning to understand what works, with whom, in the context of each platform. It’s an iterative process that allows us to multiply positive outcomes faster, more frequently, and to greater effect.

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